Create Authentic Connections With Your Social Media Audience to Generate More Cash in Your Business
Are you exclusively sharing tips & educational content yet still hearing crickets in those comments & DMs? If so, this is for you.
Educational content has its place in your content plan.
But when you’re exclusively posting content that sounds like:
3 facts about x
Did you know ____?
Reasons why you’re ___
3 reasons you need to X right now!
…and so on…
Your content loses humanity.
Let me explain…
Customers want to connect with the human behind the screen aka the “personal” part of your personal brand.
🗸That’s why we love lifestyle content
🗸That’s why we love a good behind-the-scenes
🗸 That’s why we pay attention to what our favorite entrepreneurs are doing on the weekend
We care about them because they have made us care about them
I love you, but if you want your audience to care about the human behind the screen, you need to give them a reason to care
✨ Part of being human is the desire for connection. You want it. Your audience wants it. And when you build that connection, you also build brand trust.
Guess what? People buy from brands they trust.
What better way than to create a space for brand recognition and connections authentically, by showing others just how *you* you truly are.
Doing this on your IG stories will look slightly different than your posted content.
Wanna see how easy (and fun) it gets to be? Here are a few ideas to get you started on your IG Stories ⬇️
IG Story Connection Ideas:
Show them your pets
Let them know when you find a product you love
Show a snippet of what you’re up to on the weekend
Bring them into your daily routine
Show yourself doing non work-related activities
Show your hobbies
When you let others glimpse your true self & bring them along in these moments there is so much potential for things like this to happen:
Your brain/ body will thank you. Instead of associating the computer, phone or social media account with “time to get to work and share all the 411!” you’re letting your body know that it’s okay to pause and just have fun.
You leave room for creativity & new ideas to blossom. You never know what kind of inspo you’ll get from what you share (especially if you want to do a lil’ something extra and make use of the question & poll boxes in stories to invite interaction 😉).
You are attracting more of your ideal community. Sharing this side of yourself opens a new window of people who will find & connect with you because of who you are as a person and not just what info you can provide. *Sigh* dreamy…and totally possible.
The best part of this is that it requires no extensive planning… just intentionality 🎉 🙌 All you need to do is turn on the camera when you’re going about your day and then share it.
Now that you’ve got a glimpse into how to show up in IG stories, it’s time to take a look at how you can tweak your feed posts to connect in a unique way with your audience.
Buckle up.
In your posted content, focus on letting people get to know the “professional you.”
This is the version of you who’s an expert at your niche. The one people are dying to work with because there’s no doubt you know your shit.
✨ This is the content that attracts ideal clients to your DMs over time.
In your posted content, try these ideas to build more connections & set you apart from the crowd:
A lesson you learned
A perspective shift
A story of a time a client made you think differently about a hot topic
Your original opinion on a hot topic in your niche
How you’re embodying what you teach your clients
Plus a few more ideas because ilysm 😍
Why you do what you do & what made you passionate about it
What you wish everyone knows about what you do
A time when you rode the struggle bus HARD
Advice for someone just starting
A letter to the old version of you
Take a look at those suggestions. Notice anything? 🤔
Each suggestion still educates but with more than just facts. Sharing your real-life experiences in a way that goes hand-in-hand with your biz also shows your audience that you get it.
That combo = *chefs kiss*
In letting yourself be seen, they too can feel understood & seen. The result? Connection. Your knowledge and ability to connect will help your audience coming back & wanting to work with you time and again.
✨ Don’t be afraid to show others these sides of you. You’re worthy of being seen. Shine bright- share these things authentically so others can find you & you, in turn, can find your dream clients and community.
If you ever find yourself stuck, refer to this page for a refresh.
Looking for even MORE suggestions? 👀 I got your back.
Click here & fill out the form to grab your Social Media Caption Templates for FREE & get access to even more exclusive content tips to grow your biz and put cash in the bank!
