How This *One* Simple Shift Can Skyrocket Your Business Revenue
Whether you’re a seasoned business owner or newer to the scene, you’ve probably had this happen when working on content for your audience:
You’re so laser-focused on the content you’re creating that it’s possible you’re about to burn a hole through the computer or piece of paper you’re working on. Yet, once you hit “post”, things aren’t clicking for your audience. Sure, you might get likes and some comments, but those paying customers that are looking for you just as much as you are seeking to help them? They’re just not biting. Sound familiar? Maybe you’re even there now.
Pack your bags 🧳 because you’re going to be moving out of that zone *right now*.
In this post, I’m going to share with you how the demand in my business SKYROCKETED when I made this one simple shift, and how putting these tips into action will help the demand in YOUR business take off. 🚀
Are you ready for the not so secret, secret?
I decided to stop focusing on each individual piece of content, and zoom out to look at my messaging as a whole.
Each piece of content fits into the puzzle. 🧩
But if you don’t know the big picture of your MESSAGE, then the content won’t matter.
Messaging is the most important part of your marketing plan.
-> Messaging is the BIG PICTURE. <-
How you speak, the way you write, how you make people feel, attracting soulmate clients to your offers…
All comes from your messaging.
If you want to become a better marketer and make more money, you need to leverage your messaging.
Think about the people you’re attracted to most when it comes to content & offers. Why have you sought out help, purchased courses, etc. from specific individuals over others?
As a customer, you probably didn’t just hand over your hard earned cash exclusively because there were one or two posts that resonated with you. Most likely you booked that session, paid for that course, clicked that “follow” button & interacted with them because of the connection AND trust you felt in the person and in their ability to use their expertise to help you.
How’d they influence you? The person(s) chose to leverage their messaging when sharing their insights and expertise with you. It’s something that as a whole and over time kept drawing you to them whether you realized it or not. Those smaller pieces of the puzzle played a part in the bigger picture. That is exactly what you’re going to learn to do here.
Before we get to that, though, it’s time to get real with yourself. Take a step back and look at what you share with your audience and how you do it. As the creator it is easy to feel the connection with the content you put out simply because you know the behind-the-scenes of it all, what you mean when you share tips or facts, how you’ve felt emotionally whether past or present when presenting a story or how to get from point a to b situation, so when sharing examples you feel those things come through—but does your audience? Is your message clear? Are you building trust, speaking their language or evoking emotion in your content?
Here is where paying attention to your messaging and using it as the valuable tool it is in marketing your business comes in handy. I promise, it’s easier than you might think.
Ready for the goods?
Get ready. You’re gonna want to save these.
What you want to make sure you’re doing NOW to boost your demand 👇
Consistently building trust with your audience. If you want people to trust you & what you have to offer, you need to give them a reason to trust you. Share about what you do & why you do it. Give them a reason to care about what you have to say & why they can benefit from your help.
Providing value in the form of entertainment, fun, resources, education & offers. There are so many formats you can use! Here are some ideas to try -> templates, check lists, sharing hot takes, quickly popping on IG live or reels to share & show actionable (how-to) steps and more. It doesn’t have to be academic lingo and facts upon facts all the time. Content gets to be creative, fun & enjoyable for you and your audience - just give yourself permission! You can educate, share and help all the while making it creative. Play around and see what you enjoy and what your audience responds to most.
Being honest, vulnerable, authentic & losing the BS in your content. (Psst- this also helps in the trust building). Does your audience feel like you *get it*? Not just the facts, but the experience of what it feels like to not know how to get from point a to b and what you did & what it felt like to move through it? Tell them! This authenticity & vulnerability (even in- and arguably especially in- those less than stellar moments) creates connection, evokes emotion and ultimately helps them feel seen. Everyone wants to feel seen. Now onto the BS -> who wants to waste time with filler content? Hint: no one. Not everything may be needed or helpful for that piece of content. Having a crystal-clear vision of what you want the purpose of your message to be and sticking to it is key. *Here’s a helpful reminder- If the audience wants to know more details or has questions, all they need to do is comment or message you to find out!* That takes off a ton of pressure to think you need to add in ALL the things.
The best part? This isn’t time consuming. When you go into your content creation with a crystal-clear idea of what you want to convey, are intentional with your words and utilize the tips above you’ll find it easier than you think. Before you know it you’ll be building momentum and generating more revenue in your business.
Another bonus? In addition to your business skyrocketing, you’ll find that you don’t need to focus on posting ALL the time in order to get the results you want. Your messaging will be powerful enough that you can show up authentically when it feels good to you & still have the success you desire. I call that a win.
Looking for more tips on how to make more money with your words & skyrocket your business? If your answer is “Yes!” the 1:1 Marketing & Content Coaching is where it’s at.
Inside a 1:1 we’ll deep dive into your brand to create powerful content that moves your dreamy, soulmate clients OFF the fence and into your offers.
If you’re interested, click the button below to fill out the form. I can’t wait to chat!
