How to Use Your Brand Story to Create More Passion & Income In Your Business
If you’re not strategically using your Brand Story to fill your DMs with soulmate clients, we gotta talk…
Yes, you read that right. If you haven’t heard it before, let me be the first to tell you that not only is your Brand Story something worth sharing, but when done properly the results will blow you away. That sounds dramatic but trust me from experience, it’s 100% possible for you.
By the end of this blog post you’ll know how your Brand Story has the power to catapult your business and exactly what to do to get it in motion.
P.S. This post is coming complete with prompts so you can implement this strategy like… YESTERDAY 🤩
Ok let's get serious for a sec…I know you know your brand story. But do me a favor and go check your IG.
When’s the last time you talked about it?!
If you’ve never opened up about your brand story to your audience or if it’s been a while, I have news for you ->
Your story, your values, your opinions, what you stand for…
Those are *ESSENTIAL* for creating content that does the heavy lifting for you.
While these things are significant to you and your history you might not have even considered that your audience would have an interest in it. I’m here to tell you that they do.
Simply put- those stories and values help put context behind the face of your personal brand.
They build the essential like, know and trust factor.
And people buy from brands they trust.
I used to exclusively post educational content and I knew it wasn’t working for me but I felt stuck. My business was running off of 90% referrals and I wasn’t gaining the traction I really desired in my DMs.
Once I started intentionally implementing content that spoke about my values and brand, my dream clients started to fill my DMs.
And it was so much easier than I thought it would be. 🙌
If you’re unsure how to speak about your brand story & values in an effective way, keep on reading. I’m about to share with you several prompts that you can implement immediately. 🎉
Here we go 👇
Use these feed post prompts when you’re creating content and watch as your momentum builds and builds🤩:
I started my business because…
If you’re simply x, we won’t be a good fit. Here’s why:
Three things I do as a ___ that have nothing to do with ___
What happened when I stopped ___
I’m not a ___ and I don’t want to be. Here’s what I actually do for my clients:
These five prompts are GOLD because they’re ones you can easily repurpose in the future. 🙌
Who doesn’t love that?!
Wait…
You didn’t really think I’d only leave you with five, right?! Here’s five more to get you started:
6. A life update that they might not have seen on your IG stories
7. A piece of advice you wish you had when you first started your business
8. An open letter to a future client who is struggling right now
9. I was doing ___ before I realized ___
10. I started my business so I could _____
Since it’s your own business you’re talking about you already have the answers to all of the above! No research is needed, no data gathering is necessary.
*Time for your happy dance*
The only thing you need to do is show up and sit down for an authentic chat with your audience about your values and business. Doing this creates trust in your community while giving others the chance to discover your values and connect with you on a new, deeper level, all of which are vital for clients & customers.
Do you see now what I meant earlier in the post about how your content has the ability to do the heavy lifting for you? This was easier than you expected, right?!
What’s even easier is that prompts six through ten are ones you’ll be able to *reuse* in the future as well. Yes, that’s right this will even save you time in the future. You’ll need it! You’ll be gaining more followers, customers and inquiries left and right so it’ll be helpful to have these handy at all times to share again.
Sharing your brand story & implementing the prompts in this post will be such a time saver in your content creation yet is essential and beneficial in building your business & attracting your dream clients. 😍
I’ll leave you with one more powerful benefit to sharing your brand story 👇
While sharing your brand story, don’t be surprised if the flame for the passion of your business is fanned even more.🔥As you create this content you’ll be doing some internal reflection, putting words to your unique story and sharing it with others- all of which is a sure way to reignite the excitement within. When shared in an authentic way, others will be able to feel that same emotion come through your message. Passion is contagious & will bring exactly who you’re looking to work with in your DM’s in no time.
Write down, screenshot & save the link for these ideas anytime you find yourself looking for ways to share your story with your audience. Then put them into action and watch the magic happen.
If you desire even more help creating content you're confident in and that will get your DMs bursting with people who want to work with you, 1:1 Marketing & Content Coaching would be a great fit for you. If you’re ready, click the button below and fill out the form to apply! I can’t wait to chat!
